BYBBA was tapped to customize the Ripple Tote and Duo Pocket for the fierce elite female athletes who participated in the first-ever Athlos NYC track meet, a history-making all-woman event that took place at New York City’s Icahn Stadium in September. An entirely new kind of track and field event, Athlos has described itself as “Coachella meets a track meet.” At this unique event, well known DJ, D-Nice, played live DJ sets in between races, and the night culminated in a concert by Megan Thee Stallion. “As a female-founded brand,” says BYBBA founder Pam Seidman, “we had a blast working on this exciting collab because Athlos is an event whose ethos perfectly aligns with BYBBA’S. It was a huge thrill to see these fabulous world-class women on the track carrying their values, such as confidence, resilience, hard work, leadership, persistence, tenacity, strength, grace, agency, courage—and also, literally carrying their valuables trackside in chic, sustainable BYBBA bags.”
The Ripple Tote Bag and Duo Pocket: Fashion Meets High-Design Utility
The Ripple Tote Bag and Duo Pocket were an idea set for the runners given their fast paced lives on and off the track. Like all things at BYBBA it starts with sustainable materials, in this case our signature Technimatte™ nylon, a water-resistant recycled fabric that’s composed of 100% recycled plastic sourced from the ocean. The soft yet structured tote features a zipper closure, spacious main compartment with an oversized zip pocket, and two exterior side pockets sized for water bottles, shoes or phone. In addition to the tote, athletes received the convenient Duo Pocket, a vertical drawstring bag with two sides that can be used on its own or as a shoe or track spike carrier that fits inside the tote.
These eco-friendly and versatile bags carry more than just the weight of what’s in them—they’re emblems of BYBBA’s core mission of keeping plastic out of the ocean and a commitment to Mother Earth, they’re also literal carriers of the essential items that people—elite athletes included—need to get through the day. Many of the Athlos runners are moms, and most are frequent travelers, so they are women who always have a lot to carry. The Ripple Tote Bag, with its side pockets, oversized inside pocket, and handles designed to go on the shoulder or or in the hand, will definitely serve the athletes well beyond the meet—as will the two-sided Duo Pocket. By carrying these multifunctional bags, each athlete was and will be helping us advocate for a healthier planet.
The Impact of Our Partnership
Reflecting on the Athlos track meet, the BYBBA team is filled with pride and gratitude. This exhilarating event was not just a showcase of athletic excellence; it was an opportunity to inspire and empower female athletes and for BYBBA to be empowered and inspired by them. The collaboration extended beyond just supplying bags. Seidman was lucky enough to talk to many of the athletes about what drives them to do their best, and hearing about what makes these top-notch runners tick was so interesting and encouraging to her. "These conversations,“ she says, "illuminated the intersection of sports and environmental stewardship, gave us a fascinating glimpse into the growth mindset of champions, reinforced our unshakeable commitment to green design and fair-trade practices, and further stoked our considerable desire to make the world a better place.
Join Us in Carrying Our Values
BYBBA invites you to carry your values with us! Whether you’re an athlete, a fan, or someone who simply believes in making better choices for the environment, we encourage you to embrace sustainable practices in your daily life. In our minds, that means doing more with less and using your things on repeat.
Choose products that reflect your values, support initiatives that matter, and remember that every small action contributes to a larger movement. Together, let’s carry our values forward and work towards a greener future.
