It's 2026 and clearly, travel has changed. Between tighter TSA regulations, stricter carry-on size requirements, and increasing weight limitations, what you carry—and how efficiently you carry it—matters more than ever. The expectation is clear: one...
Meet the eco-chic evolution of an icon. BYBBA transforms Bloomingdale’s legendary BIG BROWN BAG into a reusable re-interpretation—refined, foldable, and elevated. Retaining Massimo Vignelli’s iconic graphic design, the BALOS Tote proves that sustainable style can be functional, fabulous and fashion-forward.
"If you know you won’t be able to resist loading up on ceramics and textiles for everyone in your life during your next trip, don’t leave home without this versatile bag. Emptied, the super lightweight but sturdy BYBBA’s patent-pending bag packs almost perfectly flat..."
BYBBA was tapped to customize the Ripple Tote and Duo Pocket for the fierce elite female athletes who participated in the first-ever Athlos NYC track meet, a history-making all-woman event that took place at New...
It’s not often that BYBBA introduces new styles. As a brand that’s cautious about pushing more “stuff” into the world, we sat down with BYBBA founder, Pam Seidman, to hear exactly what it takes for...
When we founded BYBBA nearly three years ago, our main objective was to create a fabric that was 100% sustainable from end to end with the added benefits of a luxurious look and feel. We...
CARRIED AWAY WITH @STYLEWIRE Boston based influencer turned freelance social media marketer, Elissa has a passion for the outdoors and preserving natural spaces around the world! When she’s not hiking locally with her dog or exploring any...
This New York health and wellness expert is on the go from morning till night. We caught up with Emma in between cycling sessions at Peloton and meetings as she prepares to release her first...
Anne Therese Gennari, AKA The Climate Optimist, inspires us and many others to see the bright side. She’s on a mission to shift the narrative on climate change so we can act from courage and...
More than an activist, Marina Testino gets our vote as the quintessential change-maker in sustainable fashion today. When we were developing BYBBA, we knew Marina was perfectly aligned with our mission around use and re-use....
