THE LUXURY OF RE-USE

Meet the eco-chic evolution of an icon. BYBBA transforms Bloomingdale’s legendary BIG BROWN BAG into a reusable re-interpretation—refined, foldable, and elevated. Retaining Massimo Vignelli’s iconic graphic design, the BALOS Tote proves that sustainable style can be functional, fabulous and fashion-forward.

OPRAH'S FAVORITE TRAVEL-O-WARD WINNER: THE BONDI

"If you know you won’t be able to resist loading up on ceramics and textiles for everyone in your life during your next trip, don’t leave home without this versatile bag. Emptied, the super lightweight but sturdy BYBBA’s patent-pending bag packs almost perfectly flat..."

BYBBA x ATHLOS: SOUND, SPEED & SUSTAINABILITY

BYBBA was tapped to customize the Ripple Tote and Duo Pocket for the fierce elite female athletes who participated in the first-ever Athlos NYC track meet, a history-making all-woman event that took place at New...

GREEN LIGHTING THE RIPPLE COLLECTION

It’s not often that BYBBA introduces new styles.  As a brand that’s cautious about pushing more “stuff” into the world, we sat down with BYBBA founder, Pam Seidman, to hear exactly what it takes for...

CARRIED AWAY WITH @STYLEWIRE

CARRIED AWAY WITH @STYLEWIRE Boston based influencer turned freelance social media marketer, Elissa has a passion for the outdoors and preserving natural spaces around the world! When she’s not hiking locally with her dog or exploring any...