THE LUXURY OF RE-USE

THE LUXURY OF RE-USE

Meet the eco-chic evolution of an icon. BYBBA transforms Bloomingdale’s legendary BIG BROWN BAG into a reusable re-interpretation—refined, foldable, and elevated. Retaining Massimo Vignelli’s iconic graphic design, the BALOS Tote proves that sustainable style can be functional, fabulous and fashion-forward.

OPRAH'S FAVORITE TRAVEL-O-WARD WINNER: THE BONDI

OPRAH'S FAVORITE TRAVEL-O-WARD WINNER: THE BONDI

"If you know you won’t be able to resist loading up on ceramics and textiles for everyone in your life during your next trip, don’t leave home without this versatile bag. Emptied, the super lightweight but sturdy BYBBA’s patent-pending bag packs almost perfectly flat..."

BYBBA x ATHLOS: SOUND, SPEED & SUSTAINABILITY

BYBBA x ATHLOS: SOUND, SPEED & SUSTAINABILITY

BYBBA was tapped to customize the Ripple Tote and Duo Pocket for the fierce elite female athletes who participated in the first-ever Athlos NYC track meet, a history-making all-woman event that took place at New...

GREEN LIGHTING THE RIPPLE COLLECTION

GREEN LIGHTING THE RIPPLE COLLECTION

It’s not often that BYBBA introduces new styles.  As a brand that’s cautious about pushing more “stuff” into the world, we sat down with BYBBA founder, Pam Seidman, to hear exactly what it takes for...

CARRIED AWAY WITH @STYLEWIRE

CARRIED AWAY WITH @STYLEWIRE

CARRIED AWAY WITH @STYLEWIRE Boston based influencer turned freelance social media marketer, Elissa has a passion for the outdoors and preserving natural spaces around the world! When she’s not hiking locally with her dog or exploring any...

CARRIED AWAY WITH EMMA LOVEWELL

CARRIED AWAY WITH EMMA LOVEWELL

This New York health and wellness expert is on the go from morning till night. We caught up with Emma in between cycling sessions at Peloton and meetings as she prepares to release her first...

JESSICA BIALES

JESSICA BIALES

I hope EVERYTHING changes for the sake of the future of our planet and our children. Every part of our lives is threatened unless we turn things around.
CLAIRE DINHUT

CLAIRE DINHUT

The planet is incredibly important to me for it has given me and given us as humans so much. Even incorporating small practice in your daily routine can make a huge impact in the environment and I think that’s always something to keep in mind. You don’t need to change your entire lifestyle
ANNE THERESE GENNARI

ANNE THERESE GENNARI

Anne Therese Gennari, AKA The Climate Optimist, inspires us and many others to see the bright side. She’s on a mission to shift the narrative on climate change so we can act from courage and...

MARINA TESTINO

MARINA TESTINO

More than an activist, Marina Testino gets our vote as the quintessential change-maker in sustainable fashion today. When we were developing BYBBA, we knew Marina was perfectly aligned with our mission around use and re-use....