Bloomingdale's is unveiling the greenest version of its legendary BIG BROWN BAG in collaboration with BYBBA. Now in its third year, the partnership expands with two colorways: classic Khaki and, new for the season, Chocolate Brown, available in stores and online.
As consumers seek elevated alternatives to single-use bags, BYBBA’s BALOS Tote delivers a modern, sustainable, and chic upgrade. Crafted from BYBBA’s proprietary Techniluxe™ nylon, created from 100% post-consumer recycled plastic, the tote folds into a compact pouch and expands into a roomy, lightweight bag. A distinctive drawstring closure, perfectly placed pockets and metal hardware redefine what a “reusable bag” can be.
Founded on Earth Day 2021 by fashion executive Pam Seidman, BYBBA (Bring Your Bag Back Around, pronounced Bee-Ba) offers design-forward bags that blend function, style, and sustainability. “Reusable bags aren’t just for groceries anymore,” says Seidman. “People carry them daily—shopping, exercising, moving through life. Our goal is to offer better design and lasting quality—bags that feel elevated while letting you do more with less.”
Best of all, each purchase supports 4OCEAN, funding the removal of one pound of plastic from oceans, rivers, and coastlines.
